Lead Generating SEO Metrics for Lawyers and Law Firms
Whether you’re doing your own SEO for your professional website, there are certain metrics you should be watching closely. Some important things are described below, you should be paying attention.
The first step in the process to grow your law firm is high rankings in search results. A Key Performance Indicator of your SEO campaign is the ranking of pages in SERPs. Benchmarking is very important here.
Steps for tracking progress:
• Choose priority keyword phrases and associated pages
• Take note of the average position of each keyword/ Key phrase
- Every month you should re-check the page metrics and behavior in search results
Quality Link Building
The link building campaign is a second primary metric you should review closely. Avoid spam links, Quality links are very important for attaining your goal. Current off- page SEO trends are blog posts, infographics, embeddable videos, etc.
Use some online backlink checking tool to see if you are gaining links as a result of your efforts. If you notice an uptick over time, your SEO strategy could be working well. If not, possibly the content isn’t resonating with your target audience.
Organic or Natural Search Traffic
Your Keywords are ranking on page one is great but if no visitors from search it doesn’t really matter where you’re reach top. Reports in tools like Majesticseo, webtrendz, Moz and Google Analytics showing organic traffic can often be the first sign of any kind of issue with your site.
If organic search traffic is falling, it could be a sign of a drastic position change in search results. Organic traffic reports can also give you a quick look at whether or not you are successfully getting traffic to your website.
Visitors Behavior on Site
The visitor’s growth measurement can show you how you’re doing with gaining more visibility in search. You can use new vs returning visitors reports in analytics platforms to tell your site popularity. For instance if you are seeing more percentage new visitors on that report, you know that more people are finding your site on search engines.
SERPs Impression Rates
Whereas this metric gives only a partial picture of your websites presence in search results, it’s helpful to know both on an overall and keyword basis. Impressions are basically the number of times your web site appeared in search results for a given keyword phrase. You will able to see this metric for configuring Google Webmaster tools or by using some other paid webmaster and analytics sites.
The number of impressions can tell you if Google or some other search engines finds your pages relevant for a given query. You’ll review the webmaster and make your page more relevant.
CTR (Click Through Rate)
The CTR from search results can indicate that users don’t find rich snippets related to your site relevant to their search queries. Users looking for search results they used as well as information related to the query.
Rich snippets are helps to grab a more user and make them click through to your website. If your CTR is low, try changing up your Meta and Title tags. You can make good description and rich snippets in search by using Google’s structured data testing tool.
Conversion Rates (or) Call To Action
The conversion rate at which users complete the actions on your pages, conversion could be a form fill, calling a phone number, downloading a white paper or any other actions. If your page is rank well, but they aren’t doing what you want them to do when they get to the landing page that is a good indication that it needs to be change landing page more user friendly.
The rate at which users view your landing page from organic search and leave without viewing any other pages on your site can also give you a good idea of how relevant it is to them. For search engines, links and other optimization methods can make a page relevant. For users, if the page doesn’t contain useful information for solve their problem, they will leave.
Anchor Text Distribution
The distribution of anchor text is important to watch. You want to make sure abnormal patterns aren’t showing up along with spikes in data. When people build links, their first thought generally isn’t to help a site they are linking to rank for a particular keyword. Try to build quality links and distribute your keywords phrase on related third party sites its helps to improve your ranks on search.
Please feel free to comment if you have any question in this regard, I will be happy to assist you with my best.
Founder & CEO