Suppose you have decided to create a logo for your firm or want to redesign your existing logo, use the five rules of logo design to match your needs.
The 5 Principles of Designing Your Logo are:
- Make the Logo Fit Your Industry
Logos are not one-size-fits-all (which is the main problem with many cheap logos). It’s very crucial to look around at the logos of other law firms. Does the logo you are considering look like it belongs in the legal industry?
You want your logo to stand out, but you also want it to be recognizable for what it depicts, right from the start. Customers should sort of understand what kind of company they is being looked at just from seeing your logo. In other words, your logo should make it obvious that you are not selling tea or ice cream.
- Keeping it Simple
One way to help potential clients quickly size up your business is to have a simple logo. Simplicity also helps people remember your logo the next time they see it. A complicated image is more difficult to recall than a simple one.
Simplicity is important for another reason. You don’t want your logo to be difficult to see when it’s shrunk down to fit on letterhead and business cards — or as an icon in a browser tab.
- Please avoid Special Effects to Logo
Avoid special effects for the simple reason that they may be difficult to reproduce in some media. Your logo should be usable everywhere. The most powerful logos are woven into everything a company puts out, so make sure yours can be reproduced on your website, business cards, letterhead, and maybe even t-shirts and coffee mugs.
- Make Colour Connections
Colour has meaning. Research your colour scheme so you can evaluate the connotations of your message before putting it out there. A logo should only have a few colours, since colours can be difficult to recreate accurately, especially in print. More colours will also increase the cost of printing your logo on marketing materials.
- Function Is As Important As Form
You will need your logo to be much larger and much smaller than you can anticipate now. It needs to look great at any size, which means you need to get suitable files from your logo designer.
Using the Five Principles to Create a Great Logo
“Why Your Law Firm Should Have a Logo”
Now that you know what makes logos effective, you can better analyse the logos you see every day. Logos tell stories. They reflect a company’s style, approach to business, and overall philosophy.
Before you create your logo, reflect on the story you want to tell about your firm. What words would you use to describe your company’s style?
Check Out the Competition
Research what your competitors are doing. Make a computer file of all the logos and brands you like best, and then look at them as a collection. You can use various tools like Google image search. Ask yourself these questions about the logos:
- What is it about them you like?
- Can you use the answer as the first point for your own logo ideas?
- What is it your firm does best, and how can you emphasize that in your logo?
Try to create a folder of logos that speak to you and seem particularly effective. Which firm have logos you find striking, and what about them stands out to you?
Decide What You Want
What is your firm’s personal style? It’s good to research the trends, but don’t be a slave to them. Your logo will hopefully last longer than the trends, so stay away from designs that will quickly go out of style. Another reason to buck the trend is because you don’t want to look like every other logo out there. You want your logo to look comparable to the competition, but also unique.
Consider your market position when conceiving a logo. Decide what practice areas you are covering and define your unique angle. How will your logo reflect your firm’s focus?
Hire a Logo Designer
Hire a professional for the actual design of your logo, just as you would advise people to go for a lawyer rather than represent themselves in the aspect of having legal issues. Designing something that looks simple will take a lot of work. You’ve already done some of the work by figuring out what you want; now you need to find a designer who can create it.
Look at the work of several capable designers and choose one with the design sensibilities you are looking for. Once design starts, give feedback to your designer to ensure you get exactly what you want.
Another reason of hiring a designer is a good idea is the multitude of formats and sizes of logo you will need to recreate. You will need many versions of your logo for print, online, large displays, social media icons, and more. A professional designer will have no problem creating all these for you.
You may think that utilizing so much time for logo designing is foolishness. But I must say it’s worth your time to scaffold the public perception of your firm with a logo that efficiently spreads awareness of your legal business.